8/29/2023 0 Comments Forge bowl event forge of empires![]() ![]() The company based in Hamburg and Düsseldorf currently employs more than 400 professionals from 30 nations. With a revenue of 130 million Euros in 2016, InnoGames is one of the world’s leading developers and providers of online games. Participation in the event was free of charge and players were able to purchase in-game currency for additional trials in the “Forge Bowl” event. These game mechanics were accompanied by a new quest line. Successful touchdowns unlocked exclusive in-game items. ![]() In the “Forge Bowl” event, the goal of the player was to achieve touchdowns. ![]() The combined strategy led to a high number of acquired players and interaction with the in-game event. In order to reach existing players with the “Forge Bowl” event, as well as to acquire new players, additional actions were implemented via display, social networks, Google and Programmatic. ![]() The spot aired in advertising environments with a primarily male target group in the USA, for example, with sports networks like ESPN, and in Germany with ProSieben, DMAX or Sport 1. The current Forge of Empires TV spot was extended for the event period by ten seconds to include the “Forge Bowl” ( TV spot on YouTube). The Forge Bowl Event (in-game runtime: 16 January to 5 February) was developed and accompanied by a comprehensive marketing campaign (running from 13 January to 4 February) in the USA, Canada, Germany, Austria, Switzerland, Great Britain, Australia, New Zealand and Italy. The Forge of Empires Free-to-Play Game reaches millions of players worldwide. InnoGames was able to set this new record shortly after the launch of the “Forge Bowl” event and campaign. More than 1 million Euros in revenue was earned from the hit game Forge of Empires (available for iOS, Android, and Browser) in 24 hours. ![]()
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